June 16th Webinar
Call and Response: Effectively Collaborating with Annual Giving
About the Webinar
Solicitation and stewardship go hand in hand, and a strong collaborative relationship between donor relations and annual giving can help you accomplish a seamless and cohesive experience for your donors. Learn how one small-shop team at a 4-year public university has increased engagement and retention amongst specialty populations - faculty and staff, first-time donors, giving societies, and consecutive givers - through collaboration between their donor relations and annual giving teams.
Learning Objectives:
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Benefits of a Donor Relations/Annual Giving collaborative strategy for special populations and giving societies (particularly loyalty giving)
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Strategically timing stewardship and solicitation schedules to be most impactful and effective
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Measuring impact/ROI of Donor Relations/Annual Giving collaborative work (retention, conversion, etc)
Target Audience
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Shop Size
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Experience Level
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| Suitable for all audiences |
Suitable for any size shop |
Suitable for all levels |
About the Presenter
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Heather Mourer, Associate Director, Donor Relations, Wayne State University
Heather Mourer works in Donor Relations at Wayne State University in Detroit where she is committed to increasing accessibility and equity in philanthropy. Outside of work, you can find her practicing community herbalism or exploring the woods with her fiancé, and pack of three rescue chihuahuas.
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Courtney Durham, Senior Annual Giving Officer, Wayne State University
Courtney Durham works in Annual Giving at Wayne State University in Detroit encouraging an atmosphere of philanthropy amongst students, faculty, staff and alumni. Outside of work, she spends time with her spouse and their beloved corgis, plants flowers, hikes, and cooks.
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