Keynote | A Journey Inside Your Donor's Brain

9:30 - 10:45 AM

 

We think we know our donors’ brains – but in reality, most of us don’t have much of a clue. Donors don’t so much DECIDE to give as they respond to either EMOTIONAL or INSTINCTUAL impulses to give. In fact, giving behavior (as in 85% of all human behavior) comes from the unconscious mind. 

In this mind-bending session, Fraser Green will take you not just inside your donor’s head. He’ll take you inside your own – and show you how you really decide and why you really behave the way you do. 

This session will change the way you see your donors – and yourself – guaranteed!

Fraser Green

Ever since I was a kid, I’ve been curious about everything – and I’ve always had this larger-than-life imagination.

In my work, my curiosity has turned me into a self-confessed market research freak. I’m always itching to know what donors think, how they feel, and what motivates them to do the good works they do. We Good Workers are deeply committed to listening carefully to donors – and then helping our clients give those donors the experience that strengthens their commitment to the cause and loyalty to the organization.

In my work, my true passions are writing and speaking. I co co-wrote a book called Iceberg Philanthropy and have contributed a chapter to a new book called ‘me-volution’. My latest book 3D Philanthropy is my opus. My articles (which I often call contrarian rants) are published in fundraising journals quite often.

My work and my life are intertwined. My daughter is now a very successful fundraiser, speaker and blogger in her own right. I’m thrilled at the way philanthropy has found its course through my family. I often come up with my best fundraising ideas when I’m riding my bike, paddling my kayak or doing shivasana on my yoga mat.

Good Works – and everything it stands for – is in my soul. I’ve committed the rest of my career to helping next gen fundraisers connect with their donors more deeply than they’d ever imagined. There’s no doubt in my mind that this work will always stir my heart and feed my soul.