1A | Data is Your BFF!

10:55 - 11:55 AM

 

Data is the competitive intelligence to help develop insight and drive strategy. But most organizations treat it more like the enemy than an ally. In this session, you'll learn 10 tactics you can implement to make data your 'best friend forever' (BFF) helping you to generate insightful analytics, and positively influence the ways you communicate with your donors.

 

Liz Rejman

Liz Rejman is an expert in database management and prospect development. Offering leadership in these areas, she has spent her entire career working in the not-for-profit sector with arts organizations, healthcare foundations, and higher education institutions. She has instructed at both Western University on the topic of technology in the not-for-profit sector and at Georgian College on prospect research. She has shared her knowledge and expertise on prospect research, database management, ethics in prospect development, and using social media for prospect research at numerous Canadian and international conferences including AFP Congress, APRA International, APRA Canada, and AHP Canada. She currently oversees database management, prospect development and reporting for Pathways to Education Canada.