What Your Organization's Leadership Wants For Donor Relations

In a fundraising environment in which ever-increasing competition and tightening resources often go hand-in-hand, a highly-targeted donor stewardship program is critically important to overall success. In this session, we will discuss best practices for developing, prioritizing, and measuring the effectiveness of donor stewardship efforts. Points of emphasis will include setting stewardship goals within the context of the organization’s larger fundraising strategy; using prospect research and data analytics to better prioritize stewardship activities; strengthening strategies for stewarding major gift donors; and striking the right balance between cultivation and stewardship.

About the Presenter:

Scott Breithaupt
Associate Vice President for Advancement
Berry College
[email protected]

Scott Breithaupt is the Associate Vice President for Advancement at Berry College. A Berry graduate, Scott has worked for more than 26 years at his alma mater. His time at Berry has provided him with a broad range of leadership experiences, including expertise in fundraising, campaign planning, planned giving, volunteer engagement, marketing, alumni relations, tourism, and special events.

Scott and his team have garnered three national awards from the Council for the Advancement and Support of Education (CASE), including a silver medal for a year-long planned giving program titled, “Leave a Legacy”; a silver medal for the year-long, “Celebrate a Century Berry College Centennial”; and a bronze medal for, “A Pilgrimage to Berry” stewardship event. Scott received the Distinguished Young Alumnus of the Year Award from the National Berry Alumni Association, and he was the first recipient of the Susan and Larry Martindale Award for Distinguished Achievement, given to employees whose superior contributions and extraordinary achievements have advanced the college's mission. Scott has held the Certified Fund Raising Executive (CFRE®) designation since 2008.

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