AFP & ADRP Joint Regional Workshop

It's All About the Story
Choosing, Crafting, and Sharing Stories Strategically to Raise Funds

March 23, 2017
University of Victoria
Victoria, BC

AFP / ADRP Members $65 / Non-members $80

3800 Finnerty Road | Victoria BC  V8P 5C2 | Canada

While all fundraising organizations have stories to tell, what’s often missing is the knowledge of how to choose, craft and share stories strategically to educate prospects and donors about the mission of your organization and clearly articulate the crucial role they can play in your organization’s ongoing ‘story of success.’

However, adopting a more strategic approach in using stories to build and maintain positive donor relations can only be achieved by shifting to a truly donor-centred model of fundraising.  This shift requires us to take the time to discover  and understand what our donors wish to accomplish through their philanthropy (now and/or in the future), then find the match with what our organizations wish to achieve, and work with donors all  the way through to reporting on impact and outcomes.    

This approach incorporates the exploration and creation of organizational, donor and beneficiary stories.   And, to accomplish this requires the integration of fundraising and communication skills and knowledge.   

So whether you work in a large organization or a small shop, we believe you will find what fundraising and communications industry experts Norma Cameron, CFRE and Sarah Tarnopolsky have to share about using stories to achieve positive donor relations both interesting and useful.  

Please join us on March 23 and leave with a toolbox of practical tips and techniques you can start to use immediately to strengthen your relationships with your donors.   

Workshop Learning Objectives:

Workshop participants will gain:

  • a deeper understanding of the role stories can play in building positive donor relations
  • insights into a donor-centred approach to strategic gift planning that incorporates stories
  • a practical guide to start building your storybank development plan
  • a variety of tips and techniques you can use to incorporate stories into you work with donors. 

Who Should Attend? 

This workshop is specifically designed for:

  • Fundraising professionals including annual, major and legacy gift development staff and volunteers
  • Communication staff or volunteers that support fundraising activities
  • Managers or Directors of fundraising and/or development communication professionals   

For more information and to register visit the AFP website.

This workshop is a joint presentation between AFP Vancouver Island and The Association of Donor Relations Professionals (ADRP). ADRP is the authoritative resource for the donor relations profession.  With more than 1,600 members in 11 countries ADRP provides an unparalleled resource for professionals working in education, healthcare, the arts, or a variety of other non-profit sectors. The ADRP has the information and professional development opportunities needed to build long-term and lasting relationships with donors.