ADRP December Webinar: Storytelling in a Digital Age

Tuesday, December 14, 2021
10:00 AM – 11:00 AM (PT) / 1:00 PM – 2:00 PM (ET)

Register today

Members: FREE | Non-Members: $75
Can't attend? All registrants receive links to the webinar recording & slides via email after the presentation! 

Full participation in the ADRP 20201 Webinar Series is equivalent to 12 points (one point per webinar) of Education credit for the CFRE International application for certification and/or re-certification.

About the Webinar

Since the beginning of humankind, sharing stories has been a fundamental part of our experience. Stories can unite, delight, enrage, or engage us. But most of all, powerful stories lead us toward action. There’s an art to telling a good story. And, there’s a science behind the art of storytelling. For fundraisers and donor relations professions, emotional storytelling helps inspire and motivate donors to give or give more. In this digital age, storytelling has evolved into multiple mediums with nearly endless opportunities. In this session, you’ll get a glimpse into what’s trending now in storytelling, and how to tell stories that engage with your audience. You’ll learn how to flip your organization’s storytelling content and collaborate with donors and your organization’s partners to curate stories that inspire action. Have you heard, read, or seen a story that moved you?

Learning Objectives:

1. Attendees will get a bird’s eye view of powerful storytelling trends and mediums across industries to deepen their understanding of what comprises an emotional story. We’ll also discuss the art and science of storytelling, how a well-told story triggers a chemical reaction in the brain that stimulates engagement, and creates a deep connection with the content. 
2. Examples of emotional storytelling in higher education and health care relevant to stewardship and fundraising will be shared, in addition to ways to measure engagement and success. How to select a medium that will capture your target audience’s attention will also be covered.
3. Tips on how to develop a process to work with your constituents and internal partners to curate stories

Target Audience

Suitable for all audiences

Shop Size

Suitable for any size shop

Expertise Level

Suitable for all levels

Speaker

Carolyn Vivaldi, Assistant VP of Strategic Communications & Donor Engagement; Northwell Health

Carolyn Vivaldi joined Northwell Health in 2015 as assistant vice president of strategic communications and donor engagement. Carolyn leads a team of nine communications and stewardship professionals who focus on finding creative storytelling approaches to inspire, thank, and retain donors.

Please notify the ADRP office 24 hours in advance of the webinar if you have not yet received your registration link.
ADRP members can access past webinars at any time by visiting the webinars page of the ADRP website and selecting "Missed a Webinar?" at the top of the page.