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December 14, 2021 Webinar: Reporting on Impact Through Storytelling and Community Building
Tuesday, December 14, 2021, 10:00 AM - 11:00 AM PDT
Category: Webinars

ADRP December Webinar: Reporting On Impact Through Storytelling and Community Building

Tuesday, December 14, 2021
10:00 AM – 11:00 AM (PT) / 1:00 PM – 2:00 PM (ET)

Members: FREE | Non-Members: $75
Can't attend? All registrants receive links to the webinar recording & slides via email after the presentation!

Full participation in the ADRP 20201 Webinar Series is equivalent to 12 points (one point per webinar) of Education credit for the CFRE International application for certification and/or re-certification.

Thank You to Our Webinar Sponsor!

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About the Webinar

While reporting the literal or potential use of donor funds is an important part of stewardship and solicitation strategy, we invite you to dig a little deeper — past the dollars and toward the human giving them. Our communications plan welcomes all donors to a community that shares a common goal of transforming healthcare, and we encourage connections between our donors and our campus community to celebrate the incredible things we can do when we work together. We accomplish this by recognizing the importance of storytelling. While people certainly put a lot of conscious thought and planning into their philanthropy, donors don't just give with their heads, they give with their hearts. 

This session will include strategies for planning ahead and developing collaborative partnerships in a way that saves you time and gets the information you need before you start writing. We also recognize that we’re in a multimedia world, and the way you present the story is just as important as the text. We’ll share a recent example of our annual impact report that transitioned to a microsite to highlight the broad impact of philanthropic support on our campus.

Learning Objectives:

  1. Shift the focus in your communications from your institution to the humans who are both giving to and benefiting from your organization’s mission using powerful storytelling
  2. Develop strategies to thoughtfully plan before you start writing 
  3. Take advantage of visual aids and design to create a compelling and interactive experience for the reader/viewer

Target Audience

Suitable for all audiences

Shop Size

Suitable for any size shop

Expertise Level

Suitable for all levels


Danielle Davis, Senior Development Writer, University of Colorado Anschutz Medical Campus

Danielle is a senior development writer at the University of Colorado Anschutz Medical Campus. Previously, she was Direct Response Marketing Manager at the National MS Society, and has worked in higher education marketing and communications for the University of Denver and the University of Arizona. 

Emily Lefferts, Development WriterUniversity of Colorado Anschutz Medical Campus

Emily is a development writer at the University of Colorado Anschutz Medical Campus. Before moving into communications, she held roles in patient engagement, annual giving and administration at CU Anschutz, the University of Michigan and a variety of small nonprofits.

Please notify the ADRP office 24 hours in advance of the webinar if you have not yet received your registration link.
ADRP members can access past webinars at any time by visiting the webinars page of the ADRP website and selecting "Missed a Webinar?" at the top of the page.