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ADRP Workshop | Writing for Donor Relations (Rescheduled)
Wednesday, November 17, 2021, 9:00 AM to Thursday, November 18, 2021, 12:00 PM PST
Category: Virtual Workshops

ADRP Workshop | Writing for Donor Relations

Wednesday, November 17 and Thursday, November 18
9:00 AM - 12:00 PM PT | 12:00 PM - 3:00 PM ET

Online via Zoom
ADRP Members Only | $299  

This workshop is limited to 10 attendees and we have now reached capacity. 

About the Workshop

Writing to donors takes a certain touch. Not only do you have to be warm, gracious, and authentic, you also have to capture their attention and get to the point. This workshop focuses on basic tenets of donor relations communication, as opposed to institutional marketing, citing research and proven strategies for reaching your donors. It also offers tips on how to keep your writing concise and clear.  

This workshop is limited to ten ADRP members from different institutions. Attendees will receive meeting information and homework before the event and will become part of an exclusive MY ADRP Community. We will also review and critique (constructively!) writing samples and homework.

In advance of the workshop, attendees should be prepared to:

  • Submit up to three writing samples to review with your cohort two weeks before the workshop.

Learning Objectives
1. Learn the difference between donor relations communication and institutional marketing 

2. Learn the theory behind donor relations communication

3. Learn ways to make your messages to the point and effective

Schedule

Day 1 – (3 hours)

Basic Theory of Donor Relations Communication, including review and discussion of sample pieces

Day 2 – (3 hours)

Write Tight – Take out all the garbage in your writing, including reviewing and critiquing homework and measuring effectiveness

Instructor

 Debbie Meyers

Debbie Meyers
ADRP Founding Board Member

Debbie Meyers has worked in advancement for more than 30 years, much of that time in higher education. In addition to creating or enhancing donor relations and stewardship programs at the University of Maryland, Carnegie Mellon University, and the University of Florida, she has built communications and development programs for a Catholic high school, an art museum, and a health center development office.

A founding Board member of ADRP, she chaired the international conference in 2011 and has a consecutive streak of presenting at every ADRP international conference, and some even before ADRP was formed. Debbie has a bachelor’s degree in English and a master’s degree in journalism, thanks to her mother who corrected her grammar from her first spoken word. She married her high school drum major, and they have four grown children and two goofy dogs.
Cancellation Policy

Notification of cancellation must be submitted via email to [email protected]. Cancellations received by Monday, October 18, 2021 will be refunded, less a $25 cancellation fee. No refunds will be made for cancellations received after Monday, October 18, 2021. Substitutions can be made at any time. If you have any questions, please contact the office at [email protected].