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Webinar: Stewardship Closeup: Naming Opportunities
Thursday, August 16, 2018, 1:00 PM - 2:00 PM EDT
Category: Webinars

ADRP Webinar:
Stewardship Closeup: Naming Opportunities

Thursday, August 16, 2018
1:00 - 2:00 p.m. ET

Members: FREE
Non-Members: $75

Can't attend? All registrants receive links to the webinar recording & slides via email after the presentation!


Be sure to register before this webinar sells out!

Naming opportunities are a key component in major gifts fundraising for most organizations. Donor names are associated with campus-based spaces, programs, funds, and faculty positions. The science of using naming opportunities to motivate giving – and using strategy and policy to manage possible risks–is evolving. This session will highlight advances in cross-departmental coordination, recognition policy, design guidelines, and strategies for extending the excitement around naming opportunities. We’ll explore making naming opportunity outcomes more meaningful for all audiences and prepare attendees to negotiate challenging situations. With perspective gained, attendees will be better prepared to avoid possible conflict and maximize the impact of naming opportunities for their institutions and donors.


Anne Manner-McLarty, President and Lead Consultant, Heurista, Co.

Please notify the ADRP office 24 hours in advance of the webinar if you have not yet received your registration link.

ADRP members can access past webinars at any time by visiting the webinars page of the ADRP website and selecting "Missed a Webinar?"