Session 3C - The Live Online Giving Challenge

Monday September 30th, 2013
2:40 p.m. - 3:40 p.m.

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Description:
You probably spend most of your time thinking about developing compelling campaigns on and offline, finding new ways to engage supporters, and maintaining relationship with donors. The design and content of your online giving site is probably the last on your list. Yet, studies have shown that a well-optimized donation page can help you convert visitors into donors. Join me as we examine the Live Online Giving Challenge! Bring your URL and a sense of humor as we attempt to make gifts together to see what the “donor experience” is really like!

Expertise Level: Suitable for all levels
Shop Size: Suitable for any size shop
Subject Focus: Online Giving


Speaker Bio: Lynne Wester
Lynne Wester is a frequent conference speaker and well known resource for donor relations and fundraising expertise. She has been featured in The Washington Post,  CURRENTS magazine,  The Chronicle of Philanthropy and other industry publications.  Lynne also created the website and blog www.donorrelationsguru.com where she shares her expertise, opinions, and collections of samples on a variety of topics to the greater development world and hosts a monthly webinar series. It is her personal philosophy that the goal of any great fundraising operation is to use strategic communications and interactions to foster the relationship between the organization and its constituents and friends.  If we are effective with that strategy, they will be engaged in a way that drives them ever closer to embracing the organization’s mission and values, they will give their money, time and talents and volunteer to spread that same message with others which will encourage their fellow peers to invest in a way that will enable the organization to further light the world.

Using her expertise and hands on approach, she works with many organizations to help them keep their focus donor driven, technologically savvy, strategic, and always with a splash of good humor. She received her undergraduate degrees from the University of South Carolina and is a loyal gamecock alumna, donor, and fan. She is currently pursuing her master’s degree in strategic fundraising and philanthropy.