Anne Manner-McLarty, President, Robin E. Williams Incorporated

“The Virtual Donor Wall”

Tuesday, September 27, 2011; 1 p.m. (Eastern)

(Mid-Level:  2-5 years; Veterans:  5+ years)

As the printed honor roll wanes in popularity, more and more organizations are employing digital formats presented online.  Many sites present static PDF formats, interactive online "magazines" and all varieties of searchable donor lists.  Yet, the hallmark of quality donor recognition – a meaningful EXPERIENCE – is still elusive.  We'll explore specific examples to determine what characteristics are needed to provide a virtual experience that actually motivates greater giving.