Extreme Makeover: Metrics Edition: Using Metrics for Good
Session 5A

Thursday, October 4 | 10:30–11:30 AM

Presented by: 
Kelly Brennan

Session Description: 

Are you looking to access new resources to expand your team or establish a new program, or needing to reallocate your budget due to funding limitations? Come and learn how to use everyday management metrics for good.

This session seeks to illustrate how to establish and use strategic metrics to advocate and access more resources. The speaker will share proven techniques on how she grew a team and reallocated the programming budget from serving one school to four over three years, with no additional funding. Participants will also learn how to visually unfold the story of those metrics for leadership.

Prior to the conference, participants are encouraged to email [email protected] a scenario where metrics help is needed. The speaker will select one or two and work with submissions prior to the session and incorporate the "before and after" into the presentation.

Shop Size
Suitable for any size shop

Experience Levels
Newcomer (0–3 years)
Early Career (4–7 years)
Mid-Career (8–12 years)
Seasoned (13–17 years)

Other Nonprofit

Design Thinking
Management and Best Practices

About the Speaker:

Kelly Brennan, EdD
Associate Director, Donor Relations
Memorial Sloan Kettering Cancer Center

Kelly Brennan, EdD, has been working in educational philanthropy for more than 20 years. She has worked for Adelphi University, Columbia University, the Fire Department of New York, New York University, and the New York City Fire Museum. Currently, she works in development for Memorial Sloan Kettering Cancer Center where she is responsible for alumni relations, donor relations and services, gifts-in-kind, named giving, and patient referrals.

Kelly is an adjunct instructor in the Higher Education Administration Masters Program for State University of New York Stony Brook. She is an active volunteer, serving on the planning committee for the Association of Donor Relations Professionals 2018 Regional NYC conference. She has served as a mentor with Women in Development, and was previously a board member for the Council for Advancement and Support of Education's District II, where she served as the co-chair of the 2015 conference. She served on the board of directors for the Iona College Alumni Association, her alma mater. Kelly has a certificate in fundraising management from New York University and a doctorate in executive leadership from St. John Fisher's College.