Strategic Volunteer Engagement: Programs and Innovative Metrics
Session 7B

Thursday, October 4 | 2:00–3:00 PM

Presented by: 
Cristy Racy and Michal Shaw

Session Description: 

The donor relations team at Oklahoma State University has invested much time and effort over the last two years building meaningful volunteer engagement opportunities for our donors. Additionally, we have developed creative ways to measure "return on investment," specifically for two of our premier volunteer engagement programs: Board of Governors and Women for OSU. Cristy Racy has spearheaded much of the BOG engagement strategy and metrics, while Michal Shaw has provided strategic direction for Women for OSU, the university's foremost women's philanthropy program. Join us to hear how we took OSU's volunteer programs from good to great and learn how to build a strategic plan to increase volunteer engagement and track ROI at your institution!

Shop Sizes
Medium Shop (6–10 staff)
Large Shop (11+ staff)

Experience Levels
Early-Career (4–7 years)
Mid-Career (8–12 years)
Seasoned (13–17 years)
Experienced (18+ years)

Private College/University
Public College/University
Private Secondary School

Donor Experience
Volunteer Management

About the Speakers:



Cristy Racy
Director of Donor Programs and Engagement
Oklahoma State University Foundation

Cristy Racy has been with the OSU Foundation since 2013 and brings 17 years of experience in donor relations, development and public relations experience. As director of donor programs and engagement, Cristy provides strategic direction, leadership, and execution of high-level donor recognition and impact initiatives on behalf of the OSU Foundation and University. Cristy and her staff partner with development and leadership staff to recognize and appreciate OSU donors through giving societies, impactful events, and meaningful engagement.

Michal Shaw
AVP, Donor Relations and Director, Women for OSU
Oklahoma State University Foundation

Michal currently serves on the board of directors for the Association of Donor Relations Professionals (ADRP) and is a member of the Council for the Advancement and Support of Education (CASE). Prior speaking engagements include, but are not limited to CASE, ADRP, AASP, APRA, Academic Impressions and Big 12 Development Conferences.