5C | The Road to Retention - and Beyond!

Thursday, Oct 1
10:30 - 11:30 AM

Experience Level
Newcomer (0- 2 years)

Shop Size
Suitable for any size shop 

In this presentation, we’ll talk about the ways a thoughtful, integrated donor relations program deepens donor engagement, which leads to trust, which leads to loyalty, which leads to retention, which leads to revenue, which leads to your organization accomplishing its mission. But it’s not all smooth sailing; as some attrition is unavoidable, we’ll also brainstorm ways that your program can make the most out of donor dead ends. 

Kelli Rule

Kelli is a donor relations specialist with a background in fine arts and academia. She currently works with the gift development team at the Oregon Food Bank.