2D | Video ROI: Getting the Most from Everything You Produce

Wednesday, Sept 21
1:00 - 2:00 PM

Suitable across all audiences

Experience Level
Suitable for all levels

Shop Size
Suitable for any size shop

There is no question that video can be an extremely powerful and effective stewardship tool: making it a very worthwhile investment. Just imagine increasing your return on investment by discovering even more avenues to leverage that content and create opportunities for engagement that deepen commitment to your organization, program, or initiative. 

During this session, we will explore how to assess the video content you already have, determine what ROI you have already gotten, and identify ways to further leverage your investment. You will learn helpful tips to developing a strategic video stewardship/engagement plan incorporating website content, e-blasts, small/large group presentations, and one-on-one meetings. Whether you are just on the cusp of utilizing video in your stewardship and communication efforts, or you've established a robust video library, this session will help you make sure you're getting the most from everything you produce. 


Milinda Fraley

In her role as Associate Vice President and Creative Partner at Mindseye Project Partners, Milinda brings a broad background of diverse skills and talents to the team. With an education degree from Southeastern Louisiana University, she has over 20 years experience teaching, communicating, and consulting. Her unique ability for taking complicated concepts and creating simple cause and effect analogies has served her students and clients well. In 2009, Milinda transitioned to video communications and project management. This new role allowed her to effectively combine her acumen for words and numbers, her aptitude for client consultation, and her love for creative storytelling. "It seems like a logical progression and a perfect application of passions," says Milinda. "And I love every bit of it.