5E | Making Your Donor Communications More Human
Thursday, Sept 22 10:30 - 11:30 AM
Sector Suitable for all audiences
Experience Level Suitable for all levels
Shop Size Suitable for any size shop
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Human beings have always sought connections. We yearn to be part of a community. Great organizations know how to make connections and communities accessible in order to drive investment. But when organizations chase technology and tactics, they lose sight of how these connections truly happen.
Discover the key to creating a genuine connection with your donor base across all levels (not just major donors), how to turn it into investment, and make it sustainable.
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JON BUDINGTON
Jon Budington is CEO of Global Thinking, where his guiding principle is: be valuable. This philosophy, as well as a focus on empathy, curiosity, and optimism, has helped him grow the company into a 200-person agency that combines technology, art, and physical experiences to promote one radical, and yet practical, idea: Let's make marketing more human.
Jon is a graduate of the Rochester Institute of Technology, which he actively and proudly supports via a program that sees over a dozen RIT students join Global Thinking each year as paid interns. He also serves on the President's Roundtable and supports RIT's Cary Press.
Among his other philanthropic endeavors, Jon also serves on the board of directors of LIFT, a non-profit organization that combats poverty through service centers for low-income individuals and families in Chicago, Los Angeles, New York City, and Washington, DC.
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