8B | All Hands on Deck: Setting a Course for Engaging Leadership in Stewardship Activities

Thursday, Sept 22
4:00 - 5:00 PM

Suitable for all audiences

Experience Level
Midlevel (2-5 years), Experienced (5+ years)

Shop Size
Medium Shop (6-10 staff), Large Shop (11+ staff)

Institutional leaders are often pulled in many different directions and have to navigate between competing priorities. Making stewardship one of those top priorities can be a challenge but one that's worth the effort. This presentation will offer strategies for making the case for stewardship to our leaders, and using creativity in planning different types of stewardship interactions, including tips for making the best use of your leaders' limited availability. We'll also discuss how to select which donors should be prioritized for this program and best practices for preparing your leaders for donor interactions. 


 Ashleigh Manktelow

Ashleigh Manktelow has worked in Donor Relations and Stewardship at McGill University since 2005. Since that time she has had the opportunity to both participate in and manage many diverse projects relating to donor recognition and acknowledgement including a customized stewardship planning program for 250 of the University's top donors, and the implementation of a home-grown IT system integral to the management of McGill's holistic stewardship strategy. In her current role as Associate Director, Donor Relations, Ashleigh continues to work with the Donor Relations team to grow stewardship programs, collaborating with colleagues across advancement to promote and implement strategic stewardship activities.

Ashleigh is on the Board of Directors of the Association of Donor Relations Professionals (ADRP) and has presented at several of its international conferences in addition to the CASE Donor Relations Conference and the CCAE National Conference. She is a two-time McGill alumna, holding a Bachelor of Commerce in Marketing and a Master's in Educational Psychology. 


Bonnie King

Since joining McGill University as Stewardship Officer in 2014, Bonnie King has contributed to and led the building and maintenance of donor relations programs, while offering support and services to colleagues across the University. As a stewardship consultant and resource-person for partners both centrally in University Advancement and in decentralized units, Bonnie identifies stewardship opportunities and coordinates requests for stewardship services while ensuring a universal stewardship standard. With a particular focus on top donor stewardship, Bonnie has collaborated on the development of a variety of stewardship programs for this donor cohort including high profile gift announcements, the implementation of a new reporting system, and the initiation of a comprehensive program to strategically engage University leadership in stewardship activities. Most recently, Bonnie has co-chaired a committee to create a new policy for stewardship events in recognition of gifts of $1 million or more.

Bonnie holds a Bachelor of Arts in Political Science from Western University as well as a Bachelor of Common Law and Bachelor of Civil Law from McGill University.