9B | Writing to a Donor's Heart: Exploring Story and Language that Compel Donors to Give

Friday, Sept 22
9:45 - 10:45 AM

Sector
Suitable for all audiences

Experience Level
Suitable for all levels

Shop Size
Suitable for any size shop

While relationships connect our donors to our mission, we sustain these connections through written words. In this session, we will review letters, proposals and reports that speak to a donor's heart and strengthen their connection with us. Our focus will be on general principles for capturing the heart and imagination, as well as practical tips to ease the writing process and make our communication stronger. This session is for writing enthusiasts interested in geeking out, as well as those with little formal training seeking practical tips and unique ways to approach communications and anyone in between.

Elizabeth "Betsy" Stewart

Betsy Stewart has nearly 10 years of professional donor relations experience. Most recently, her focus has been on developing compelling written materials to secure major support for City of Hope, a national medical center that advances biomedical research and clinical care. Betsy's experience spans healthcare and higher education settings, and includes donor proposals, narrative and financial reporting, special events, donor recognition, and unique approaches to connecting donors to the outcome of their contributions. She also volunteers her time by providing fundraising and writing expertise to Alabaster Mobile Clinic, a mobile medical clinic that serves isolated communities in Kenya. When she's not working, she's likely reading, writing, or running.