9D | This Way to the Afterparty: Using Post-Campaign Stewardship to Keep the Momentum Going

Friday, Sept 22
9:45 - 10:45 AM


Experience Level
Suitable for all levels

Shop Size
Suitable for any size shop

The campaign is over now. How will you keep your donors engaged? Which donors are more likely to keep giving, and give more, post campaign? Did your campaign really cannibalize your annual fund?

In this session, we will take an in-depth, data-driven look at how donor giving patterns from an institution's previous campaign contain clues to future giving behavior. We'll explore how you can direct stewardship post campaign based on factors like annual fund giving, campaign giving, and involvement. The factors that hold significance and those that don't may surprise you!


Katie Kutney

Katie Kutney is Director of Donor Relations at The Pingry School, where she oversees donor recognition and acknowledgement, events, reporting, and stewardship communications. Prior to coming to Pingry, she managed donor recognition and communications for major donors as part of the team at the Rutgers University Foundation. Katie has 12 years of experience in non-profit fundraising, with five years focused in the field of donor relations. As a graduate student earning a master's in public administration, she dedicated her thesis work to the investigation of trends in donor giving and exploration of stewardship as a key driver of giving and engagement. She holds a BA in religion from Princeton University and an MPA with a Certificate in non-profit management from Rutgers University-Newark.