Session 2C - From Conception to CASE Award: Rebranding Your

Leading Giving Society into an Impressive Value-Added Service

Wednesday, September 19, 2012
1:20 p.m. - 2:20 p.m.

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Description: Is your leading giving society in need of a face-lift? Take your first step toward rebranding with this informational session on overhauling your giving society from concept to CASE Award. Learn the necessary steps to strategically reframe your giving society to make it  visually and programmatically appealing for your development officers and donors alike, and hear about how internal and community partnerships are useful resources when building added-value societies. This session will teach you how your recognition society can be a revered marketing tool for future giving, and show you the steps to make it happen efficiently and thoughtfully.

Sector: Higher Education
Expertise Level: Suitable for all levels
Shop Size: Medium Shop (6-10 staff), Large Shop (11+ staff)
Subject Focus: Donor Recognition


Speaker Bio: Cindy Belknap

Cindy is the Director of Donor Relations at the University of Florida Foundation in Gainesville. A graduate of Eckerd College in St. Petersburg, FL, she began her career in donor relations at Eckerd in 1994 and went on to further her experience at Dartmouth College in 2002. With three years of the Ivy League under her belt and too much snow to mention Cindy welcomed the opportunity to return to Florida and work for Florida’s flagship university where she has been since July of 2005.

Cindy is an avid reader, loves to knit, make jewelry, and enjoys kayaking. She is also a beekeeper and currently president of the Gainesville Area Bee Club and on the Board of Managers of the Florida State Beekeeping Association. She has two children, Rachel who lives in Michigan and Ryan who lives in South Korea.



Speaker Bio: Kristin Bird

Kristin is the Assistant Director of Donor Relations at the University of Florida Foundation in Gainesville. A graduate of the University of Florida, she began her career at Pepsi Beverages Company in 2005 in their college recruitment program. In 2007, she then transitioned back to the University of Florida as the fundraiser for the Florida 4-H Foundation, a direct support organization at UF that supports more than 250,000 young people participating in 4-H Youth Development across Florida. She joined the UFF’s Donor Relations team in 2010 because “donor relations is the best part of fundraising!”