Session 3B - Strategic Stewardship: Cross-Channel

Stewardship that Scales

Wednesday, September 19, 2012
2:40 p.m. - 3:40 p.m.

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Description:
Key Learning Objectives:
1.What meaningful stewardship is and how to scale it - key performance indicators to watch for in the donor life cycle
2.Integrated cross-channel stewardship -  what is it and why using multiple medium matters
3.Active engagement verses passive involvement is a difference maker to the bottom line

Sector: Consulting
Expertise Level: Suitable for all levels
Shop Size: Suitable for any size shop
Subject Focus: Functional Development and Trends


Speaker Bio: Allison Lewis Lodhi

A listener and a strategist, Allison Lewis Lodhi, CFRE, excels at identifying organizational opportunities, implementing strategic initiatives and maximizing resources. These talents inform her approach to consulting in her role as a vice president for Pursuant where she evaluates and develops integrated, cross-channel fundraising strategies that are holistic, scalable and focused on results. Allison loves to build; create positive change; and help people and organizations realize their full potential. Her expertise includes annual and mid-level fundraising, stewardship strategy, and effective nonprofit leadership and management.
In addition to being a CFRE, Allison holds a Master of Arts degree in philanthropic studies from The Center on Philanthropy at Indiana University and a Bachelor of Science degree in journalism from the E.W. Scripps School of Journalism at Ohio University. A frequent speaker on emerging fundraising trends, Allison has presented at ADRP, AFP International, CASE, and the Women and Philanthropy Symposium, among others.