Session 8C - Getting to Next Practices: A Reflection and Suggestions Concerning Scholarship Stewardship

Thursday, September 20, 2012
4:00 p.m. - 5:00 p.m.

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Description: A staple program of college and university stewardship and donor relations is scholarship stewardship, including requiring students to write letters to the scholarship donors. This is generally seen as a best practice in the field. Is there something beyond the one-size-fits-all approach now taken to recognize these donors? Can another approach with different tactics increase the philanthropic outcome of thanking scholarship donors and enlisting students in that effort? In this workshop we'll examine some of the questions that arise from the practices in scholarship stewardship and suggest some alternatives. A discussion of the application of Next Practice Theory to other endowment stewardship will ensue.

Sector: Consulting
Expertise Level: Suitable for all levels
Shop Size: Suitable for any size shop
Subject Focus: Scholarship Stewardship

Speaker Bio: Julia Emlen

Julia Emlen is principal of Julia S. Emlen Associates. Since 1996, she has consulted with organizations across the nonprofit spectrum, including secondary and higher education, land conservation, health care, social services and the arts. Her work has included consultation on stewardship and donor relations, fundraising, organizational development, campaign management, strategic communications planning, executive and staff coaching, and board training. She is the author of Intentional Stewardship: Bringing Your Donors to Their Highest Level of Philanthropy (CASE Books, 2006) and - Steering Through Stewardship,- CASE Currents (December 2009). She is a frequent presenter for AFP and CASE, and has chaired the CASE Annual Meeting for Donor Relations and Stewardship. She holds the CASE Crystal Apple Award for Teaching Excellence. She is a member of the Association of Philanthropic Counsel and ADRP. She is an affiliate of Marts and Lundy, and an adjunct faculty member at Johnson & Wales University, teaching an undergraduate course on philanthropy and fundraising.