Session 2C - Donor Relations During a Campaign:  If I Knew Then What I Know Now

Monday September 30th, 2013
1:20 p.m. - 2:20 p.m.

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Campaigns are ambitious and sometimes grueling affairs, years-long endeavors filled with high pressure, big stakes, and the potential for tremendous payoff. Join us for a panel discussion with seasoned donor relations officers who have been through a campaign and lived to tell the tale. Our panelists will talk about their greatest campaign triumphs and their biggest blunders. Their insight will challenge your campaign stewardship assumptions and inspire you to think creatively and strategically about how to position your donor relations program for ultimate campaign success.

Expertise Level: Suitable for all levels
Shop Size: Suitable for any size shop
Subject Focus: Campaigns

Speaker Bio:
Charlotte Troyanowski
Charlotte Troyanowski, the panel moderator, joined Northeastern University as director of donor relations in 2012. Prior to working at Northeastern, she spent 11 years at Harvard University, beginning at Harvard Medical School and them moving to the University’s central donor relations department. She is a graduate of Bryn Mawr College and Emerson College.

Speaker Bio: Joseph Donnelly
Joe Donnelly currently serves as Vice President for Advancement & Campaign Director in the Office of University Advancement at Northeastern University.  In that role, he oversees donor relations, leadership relations, development information services, events, communications, and research, while also helping to formulate and execute the strategic direction of the advancement division in its campaign.

Since beginning his development career in research at Brandeis, Donnelly has held positions in donor relations at Harvard, Brandeis, and Northeastern universities, and was director of advancement services at Phillips Academy, Andover.   He has also done front-line fundraising in health care and education.  

Donnelly was the founding president of both the New England Development Research Association (NEDRA) and the Association of Donor Relations Professionals (ADRP) and has done many presentations at NEDRA, APRA, ADRP, CASE, and AFP conferences.  In 2009, he was presented with the Founders Award from ADRP for “significant contributions to the profession” and in 2012, the Anne Castle Award from NEDRA.  Joe holds a B.A. in art history from Bates College.  

Speaker Bio: Elizabeth Middleton
Elizabeth Middleton is Director of Donor Relations at Ann & Robert H. Lurie Children’s Hospital of Chicago. In this capacity, she oversees a team of four with responsibility for campaign wrap-up and post-campaign stewardship, as well as acknowledgment, recognition, and stewardship of Lurie Children’s donors.  In her five years at Lurie Children’s (formerly Children’s Memorial Hospital), Elizabeth has worked to grow a streamlined, comprehensive stewardship program for donors of all levels, with a primary focus on major and principal gift-level individuals and families. As part of these efforts, she has implemented an endowed fund reporting process and developed the institution’s $1 million lifetime recognition society. Prior to Lurie Children’s, she was the Assistant Director of Development for the McCormick School of Engineering and Applied Science at Northwestern University. She is a proud member of the Association of Donor Relations Professionals and holds a BFA in Theatre Performance from Roosevelt University. She lives in Evanston, Illinois with her husband, her seven year old daughter and her two year old son.

Speaker Bio: Cindy Hancock
Cindy Hancock is Director of Donor Relations at Riley Children’s Foundation in Indianapolis.  Riley Children’s Foundation is committed to improving the health and well-being of children through philanthropic leadership in support of Riley Hospital for Children at Indiana University Health and its research programs.

Prior to this position, Cindy spent 11 years building the Donor Relations program at Ann & Robert H. Lurie Children’s Hospital of Chicago – while Lurie Children’s was in the midst of planning for, launching, and successfully completing a $650 million comprehensive campaign.  At Lurie Children’s, Cindy managed all donor recognition efforts for a 23-story replacement hospital project in downtown Chicago; redeveloped the gift acknowledgment process; and initiated an endowment reporting process.  She also participated in a major database conversion project and the development and implementation of formal gift agreements at Lurie Children’s.

One of Cindy’s proudest career moments has been the opportunity to lead stewardship of a $100 million campaign gift.   She is gratified by her past service as a Board member of the Association of Donor Relations Professionals (ADRP) and her membership in this dynamic professional organization.

Speaker Bio: Jeff Muller

Jeff Muller is the director of donor communications & stewardship at World Wildlife Fund. His team produces strategic work which cultivates and stewards WWF’s donors at every level of giving, reinforcing WWF’s mission and vision of a world where people live in harmony with nature.

With nearly 20 years of fundraising, marketing and communications experience, Jeff has spent the last decade helping to advance environmental organizations of all sizes. In that time he leveraged all manner of communications - print, video, audio and digital - to build strong relationships and spur programmatic growth.