Session 4A - Transformational Corporate Engagement; Insights From Cultivating a $ 27.1M Gift

Monday September 30th, 2013
4:00 p.m. - 5:00 p.m. 

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This session tell the story of leading the team effort to secure a $ 27.1M corporate gift. Participants will learn the process, and receive the tools and template to move beyond sponsorship level gifts to transformational investment with corporate partners. Participants will:
1. Be introduced to strategies and resources to powerfully align their mission with corporate investors towards transformational results.
2. Explore how they may help solve business problems through philanthropy.
3. Receive a template for creating shared value with corporate partners and increasing major gift results.

Expertise Level: Suitable for all levels
Shop Size: Medium Shop (6-10 staff), Large Shop (11+ staff)
Subject Focus:
Corporate Gifts

Speaker Bio:
Tammy Zonker

As a fundraising practitioner, Tammy Zonker has more than twelve years of experience fundraising, consulting and training nonprofit organizations. A native Midwesterner, Tammy led fundraising workshops throughout the U.S. for Seattle based Benevon as senior coach and workshop instructor for nearly six years. In 2008, she felt a calling to return to the front lines of fundraising in one of the most economically challenged communities in the country: Detroit, Michigan.

She recently completed a large-scale engagement leading United Way for Southeastern Michigan’s corporate fundraising strategy; contracting for 2.5 years as senior director of corporate relations & strategic initiatives where she worked with a team to transform corporate engagement strategies from transactional to relational, obligatory giving to inspired giving and to create shared and sustainable value. She believes corporate philanthropy is a vital tool for corporations to further both their corporate social responsibility objectives and their larger missions.

In 2010, she led the team effort to secure a $27.1M gift from General Motors Foundation to the United Way for Southeastern Michigan’s Educational Preparedness Initiative; the largest gift in the 34 year history of the foundation.