Session 5D - Growing Giving Through Your Stewardship Program

Tuesday, October 1st, 2013
11:05 a.m. - 12:05 p.m.

Return to Program Schedule

Membership organizations face some unique challenges in encouraging increased giving from our donors. We often operate in competitive spaces and our donors’ affinities are often unclear.

Over 60 lively minutes we will examine how a great stewardship program can be used to build a more effective donor pipeline. In particular, we will look at crafting effective communications strategies, increasing engagement opportunities, and creating meaningful giving societies to boost retention and motivate increased support.

Drawing on a variety of case studies, this presentation is sure to provide you with some powerful new ideas.

Expertise Level: Suitable for all levels
Shop Size: Suitable for any size shop
Subject Focus: Stewardship

Speaker Bio:
Jeff Muller
Jeff Muller is the director of donor communications & stewardship at World Wildlife Fund. His team produces strategic work which cultivates and stewards WWF’s donors at every level of giving, reinforcing WWF’s mission and vision of a world where people live in harmony with nature.

With nearly 20 years of fundraising, marketing and communications experience, Jeff has spent the last decade helping to advance environmental organizations of all sizes. In that time he leveraged all manner of communications - print, video, audio and digital - to build strong relationships and spur programmatic growth.