Session 6D - Creating Great Reports

Tuesday, October 1st, 2013

1:20 p.m. - 2:20 p.m.

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Stewardship reporting can be a powerful tool for engaging and inspiring our donors - when done right.

Join in on a lively dialogue about what makes a report great. We will look at the strategic elements of successful reporting, such as understanding your audience, creating the right look and tone, and getting your narrative right. We will also discuss different methods of reporting, including a few creative options. Finally, we will examine the interplay between a report and its cover letter.

Whether you write reports or simply want to better understand another element of effective donor stewardship, you are guaranteed to come away with at least a few ideas you can put to use immediately.

Expertise Level: Suitable for all levels
Shop Size: Suitable for any size shop
Subject Focus: Stewardship

Speaker Bio:
Jeff Muller
Jeff Muller is the director of donor communications & stewardship at World Wildlife Fund. His team produces strategic work which cultivates and stewards WWF’s donors at every level of giving, reinforcing WWF’s mission and vision of a world where people live in harmony with nature.

With nearly 20 years of fundraising, marketing and communications experience, Jeff has spent the last decade helping to advance environmental organizations of all sizes. In that time he leveraged all manner of communications - print, video, audio and digital - to build strong relationships and spur programmatic growth.