Session 9C & 10A - What Difference Does It Make? Tackling Measurement in Donor Relations and Stewardship

Wednesday, October 2nd, 2013
11:05 a.m. - 12:05 p.m.

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They say that you can't create, understand, manage, or control what you don't measure. In our work in stewardship and donor relations, we carry out many tasks, and we do them well. Commitment to excellence in implementation, however, often overshadows or impedes analysis of whether what we do promotes philanthropy. In this workshop, we'll look at the process of measuring the impact of stewardship and donor relations: where to begin; how to prepare; what to measure and how; why measure; and what to do with the results. We'll consider three areas for measurement: acknowledgment; gift clubs; and donor recognition. Bring your examples and questions.

Expertise Level: Suitable for all levels
Shop Size: Suitable for any size shop
Subject Focus: Metrics

Speaker Bio:
Julia Emlen
Julia S. Emlen serves as director of development for Community MusicWorks in Providence, Rhode Island. She is also the principal of Julia S. Emlen Associates, a consulting company headquartered in Seekonk, Massachusetts. She has twenty years of experience in advancement and has consulted with institutions across the nonprofit spectrum on resource development. Whether her work is in fundraising, capacity building, strategic planning, or communications, she is acutely aware of the importance of stewardship and donor relations in attracting and retaining philanthropy. She is the author of Intentional Stewardship: Bringing Your Donors to Their Highest Level of Philanthropy.