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Webinar: A Case Study: Donor Retention Business Plan
Tuesday, January 21, 2020, 10:00 AM - 11:00 AM PDT
Category: Webinars
ADRP Webinar:A Case Study: Donor Retention Business PlanTuesday, January 21, 2020 Cost: Become a Member!Can't attend? All registrants receive links to the webinar recording & slides via email after the presentation! Full participation in the ADRP 2020 Webinar Series About the WebinarWe all know it makes good sense to focus on donor retention as opposed to going out and finding new ones. Identifying those donors who will supply the most "donor lifetime value," as Dr. Adrian Sargeant puts it, is critical to a nonprofit’s sustainability. But how do you do that? First you take a deep dive into understanding of where your organization is, taking into consideration the donor populations you want to know more about. Then, you take what is known in the nonprofit industry to create a comprehensive donor retention business plan approach that is shared with all partners who play a role. Join us for conversation as we explore one organization’s comprehensive donor retention business plan. Learning Objectives:
Kimberly Arndts, Albion College Jordan Marshall, Albion College Please notify the ADRP office 24 hours in advance of the webinar if you have not yet received your registration link. ADRP members can access past webinars at any time by visiting the webinars page of the ADRP website and selecting "Missed a Webinar?" |