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SEDRC 2020 Session:

Transforming the Donor Experience: Thinking Out of the Box

Jennifer Williford
Director, Stewardship & Donor Relations

About the Session

The Woodruff Arts Center's Annual Corporate Campaign is well known throughout metro-Atlanta garnering support from the city's top corporations. But many of the Arts Center's corporate donors don't know about the wealth of benefits they receive in recognition of their support. Inspired by the Atlanta United Football Club's season ticket package, the Corporate Engagement Team created an "out of the box" solution to engage corporate donors and increase corporate benefit usage. Jennifer Williford, Director, Stewardship & Donor Relations, will guide you through the Art Center's process of creating a dynamic donor benefit package. Session appropriate for all size shops, all experience levels and all types of organizations

About the Speaker

Jennifer Williford currently serves as Director, Stewardship & Donor Relations at The Woodruff Arts Center, where she oversees the stewardship efforts for corporate and individual donors. Jennifer has nearly 20 years of experience in fundraising, event management, and donor relations. Prior moving to Atlanta, she lived in Brooklyn, NY where she began her career in nonprofit fundraising as the Special Event Manager at the Brooklyn Museum. Subsequent roles include Senior Development Officer at Nontraditional Employment for Women (New York, NY) and Director of Development at Room to Grow International (New York, NY). Jennifer graduated from Columbia University (New York, NY) with a Bachelor of Arts, received a Master of Public Administration from Baruch College (New York, NY), and was a United Way Senior Fellow. Although New York will always be home, Jennifer happily resides in Atlanta, GA.