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February 24, 2022 Webinar | Bringing the "Surprise and Delight" Experience to Digital Donor Engagement
Thursday, February 24, 2022, 10:00 AM - 11:00 AM PDT
Category: Webinars

2022 ADRP Webinar Series

February 2022 | Bringing the "Surprise and Delight" Experience to Digital Donor Engagement

Thursday, February 24, 2022
10:00 AM – 11:00 AM (PT) / 1:00 PM – 2:00 PM (ET)

This webinar has passed. If you are a member of ADRP,
you can access past webinar materials on our Webinar Materials page.

Members: FREE | Non-Members: $75
Can't attend? All registrants receive links to the webinar recording & slides via email after the presentation!

Full participation in the ADRP 2022 Webinar Series is equivalent to 12 points (one point per webinar) of Education credit for the CFRE International application for certification and/or re-certification.

 Thank You to Our 2022 Webinar Series Sponsor!

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About the Webinar

Are your e-blasts sitting in donor and alumni inboxes unopened? Do your requests for prospect meetings go unanswered? Is it taking more time and more effort to get donor pledges fulfilled? And does the thought of sending yet another follow-up email fill you with dread??

One year into the pandemic and working remotely, these are just some of the challenges we've been facing in advancement. What have we learned in our respective areas, and what can we learn from each other?

In this session, Farida Adam will share the strategies, learnings, and results of donor engagement initiatives implemented at the Ted Rogers School of Management, Ryerson University (Toronto) over the past year. Through a whole team effort, leveraging existing digital resources, using data to drive strategy, and closely collaborating with teams across the faculty, the advancement team continued to deliver the "surprise and delight" in donor experiences in a completely virtual environment - and saw a measurable increase in donor engagement!

It will be interactive, with breakout rooms to allow for idea sharing in small groups.

Learning Objectives:

  1. How to get your whole team excited to work on new initiatives from home

  2. How to get more connected to your donor in a more digital space

  3. How to book more meetings in a time of Zoom fatigue

Target Audience

Shop Size

Experience Level

Suitable for all audiences Suitable for any size shop Suitable for all levels

About the Presenter

Farida Adam, Associate Director of Development, Ted Rogers School of Management, Ryerson University (renaming in process)
Farida is the Associate Director of Development at the Ted Rogers School of Management, Ryerson University (Toronto, Canada). With experience from both American and Canadian Institutions, Farida brings together a strong background in leading diversity and equity initiatives in higher education and pairs it with more than 9 years of experience in donor relations and stewardship. In her current role, Farida oversees the development of new strategies and systems to support broad-based stewardship. This includes online data collection from internal partners in order to provide online impact reporting for donors while working within the decentralized structure to provide a unique, timely and engaging donor experience.   Farida received a Bachelor of Arts in Political Science from Manchester University and a Master’s of Public Affairs from Purdue University.

Breakout Rooms will be facilitated by: 

Sean Ingram, Executive Director
Sana Mulji Dutt, Senior Advisor,  External Stakeholder Engagement and Strategic Partnerships
Kasia Stec, Associate Director of Development

Please notify the ADRP office 24 hours in advance of the webinar if you have not yet received your registration link.
ADRP members can access past webinars at any time by visiting the webinars page of the ADRP website and selecting "Missed a Webinar?" at the top of the page.