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July 15, 2021 Webinar: How a Water Charity Tethered Its Donor Engagement Strategy to Its Strategic Plan... and Watched Donor Experience Entirely Transform
Thursday, July 15, 2021, 10:00 AM - 11:00 AM PST
Category: Webinars

ADRP July Webinar: How a Water Charity Tethered Its Donor Engagement Strategy to Its Strategic Plan... and Watched Donor Experience Entirely Transform

Thursday, July 15, 2021
10:00 AM – 11:00 AM (PT) / 1:00 PM – 2:00 PM (ET)

Register today

Members: FREE | Non-Members: $75
Can't attend? All registrants receive links to the webinar recording & slides via email after the presentation!

Full participation in the ADRP 20201 Webinar Series is equivalent to 12 points (one point per webinar) of Education credit for the CFRE International application for certification and/or re-certification.

About the Webinar

Sometimes reimagining donor engagement can have a transformational effect on the way donors view, interface, and give to your organization. And creativity is key! Join us to hear a fascinating story of how water crisis pioneers, Water4, connected a deep development audit to a renewed strategic plan to a robust donor engagement strategy that infused a crazy amount of new energy, interest, and donations into their organization. It's a brave story of connecting all levels of leaders to the organization's fundraising goals (even those who hated asking for money!) and built a renewed culture of philanthropy at the same time. We'll share the tools and hacks they employed to cast their net far by utilizing What's App to quickly connect people to the feet-on-the-ground miracles happening in Africa and how they were able to leverage a nonprofit podcast to share their story further leading to new donors/volunteers/champions. Let's reinvigorate new cultures of donor engagement together (insert fist bump!).

Learning Objectives:

  1. Connecting all audiences to the big, audacious goal of your organizations through smart multi-channel communication strategies (think: connecting volunteers, board members, donors, etc. across print, digital, and social channels)
  2. Leveraging creative engagement tools to provide real-time updates that makes your people feel like insiders (think: unique stewardship through What's App, a podcast, and social media!) 
  3. Overlaying beautiful visuals with a compelling story that makes your mission's story feel poignant and personal to each of your donors.

Target Audience

Suitable for all audiences

Shop Size

Suitable for any size shop

Expertise Level

Suitable for all levels


Kacy Lowe, Senior Director of Development, Water4

Kacy Lowe is the senior director of development for Water4, a nonprofit working to reimagine a world where all people have access to safe water. Community and corporate development are integral parts of non-profit success, and she works daily to build partnerships around the globe.

Becky Endicott, Chief Storyteller, We Are For Good

Becky Endicott, CFRE is the Chief Storyteller for We Are For Good. She parlays her deep passion for marketing and charitable causes into online education and podcast efforts to help nonprofit organizations reimagine the way they engage their constituents and share their mission with the world.

Jon McCoy, Founder & CEO, We Are For Good

Jon McCoy is a nearly 20 year nonprofit veteran who has never lost his optimism for social change. After dreaming of a full-fledged company aimed at empowering and equipping this generation of nonprofit leaders - We Are For Good was formed in 2019, and was taken full time in 2020. He’s a graphic designer by trade with a passion for marketing, employee giving, annual giving, donor relations, stewardship and brilliant tech.

Please notify the ADRP office 24 hours in advance of the webinar if you have not yet received your registration link.
ADRP members can access past webinars at any time by visiting the webinars page of the ADRP website and selecting "Missed a Webinar?" at the top of the page.