1:00 - 2:00 PM

This session will provide attendees with all the tools they need to develop a comprehensive and successful reporting program for their privately funded Chairs. The session will include the full planning process - how to secure buy-in from the Chairs and College Deans; tracking and project management; dealing with obstacles and challenges; the reporting process including sample question forms for the Chairs; Report templates that can be used at any size university and the all-important feedback loop: how can we continue to improve the process? Samples of completed reports, templates and questionnaires will be available to session attendees. 

Wendy Turner

As the Associate Director, Stewardship & Donor Relations at the University of Guelph, Wendy is part of a dynamic team of professionals dedicated to advancing the school through fundraising, engagement and alumni relations. Wendy is a strategic and creative donor relations professional with more than 20 years experience working in communications, event planning and donor relations in a diverse range of industries, both public and private. Her primary focus at Guelph is to ensure that donors remain inspired with their philanthropic support of Guelph with a focus on Access, Information, Engagement and Experience. So much so, that they will continue their financial or volunteer contribution and invite others to join them. Wendy is passionate about philanthropy and has believed, even from a very early age, that everyone should give back, no matter what their position in life. 

Cort Egan

Cort Egan is the Stewardship Accountability Manager at the University of Guelph and was formerly the Assistant Director of Communications and Evaluation & Assessment for the Office of the Chief Information Officer and Chief Librarian. Cort holds a Master's degree in Rhetoric and Communication Design from the University of Waterloo and a Master's degree in Leadership from the University of Guelph. Cort has over thirty years of professional communication experience in both the public and private sectors, and oversaw all communications, including marketing, public relations and media relations for some of Canada¿s largest travel companies. He spent four years with his own marketing communications business with clients that ranged from VISIT FLORIDA to Fleet Aerospace. Projects included a wide variety of communication solutions, from creating brand identities to strategic marketing and communication plans. Cort believes that the key to successful communication is in listening to all stakeholders.

9:30 - 10:45 AM

We think we know our donors’ brains – but in reality, most of us don’t have much of a clue. Donors don’t so much DECIDE to give as they respond to either EMOTIONAL or INSTINCTUAL impulses to give. In fact, giving behavior (as in 85% of all human behavior) comes from the unconscious mind. 

In this mind-bending session, Fraser Green will take you not just inside your donor’s head. He’ll take you inside your own – and show you how you really decide and why you really behave the way you do. 

This session will change the way you see your donors – and yourself – guaranteed!

Fraser Green

Ever since I was a kid, I’ve been curious about everything – and I’ve always had this larger-than-life imagination.

In my work, my curiosity has turned me into a self-confessed market research freak. I’m always itching to know what donors think, how they feel, and what motivates them to do the good works they do. We Good Workers are deeply committed to listening carefully to donors – and then helping our clients give those donors the experience that strengthens their commitment to the cause and loyalty to the organization.

In my work, my true passions are writing and speaking. I co co-wrote a book called Iceberg Philanthropy and have contributed a chapter to a new book called ‘me-volution’. My latest book 3D Philanthropy is my opus. My articles (which I often call contrarian rants) are published in fundraising journals quite often.

My work and my life are intertwined. My daughter is now a very successful fundraiser, speaker and blogger in her own right. I’m thrilled at the way philanthropy has found its course through my family. I often come up with my best fundraising ideas when I’m riding my bike, paddling my kayak or doing shivasana on my yoga mat.

Good Works – and everything it stands for – is in my soul. I’ve committed the rest of my career to helping next gen fundraisers connect with their donors more deeply than they’d ever imagined. There’s no doubt in my mind that this work will always stir my heart and feed my soul.