May 17th Webinar

Opting In: How to Inspire and Activate Donors Through Irresistible Connections

Presentation Slides
Webinar Recording

About the Webinar

Donors at all levels should have relevant, personalized opportunities to engage with your organization that meet them where they are. Learn how to create irresistible connections using everyday communications tools; invite new and existing donors to opt-in to events and updates; and measure and refine tactics based on your big goals.

Learning Objectives:

  1. Practical programming ideas to encourage donors at all levels to stay connected and better informed about your organization’s mission.

  2. How to maximize simple everyday communications tools including virtual meetings, e-newsletters, web forms and surveys, video, and social media to engage and delight donors.

  3. How to use the latest tools and best practices to measure ROI on engagement tactics.

Target Audience

Shop Size

Experience Level
Suitable for all audiences Suitable for any size shop Suitable for all levels


About the Presenters

Kerri Kilbaine, CFRE, SCMP, Director of Donor Stewardship, Inova Health Foundation

Kerri Kilbane is Director of Donor Stewardship at Inova Health Foundation. She is an experienced fundraiser and development leader, volunteer board member, and holds the international designation of Strategic Communications Management Professional from the IABC.

Katie Greer, CFRE, Manager of Donor Stewardship, Inova Health Foundation

Katie Greer is a Manager of Donor Stewardship for Inova Health Foundation in Northern Virginia with experience in donor relations and fundraising. Driven to deliver best-in-class stewardship, she specializes in impact reporting and donor communications and engagement.