Session 2B - Donor Intelligence: Letting Donors Drive Your Messaging

Monday September 30th, 2013
1:20 p.m. - 2:20 p.m.

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Key Learning:
1. How to develop and refine your messaging to target both online and offline trends exhibited by your donors.
2. Learn to how to optimize both new and existing resources to create relevant communication streams for your constituency.
3. Learn how to let a donor’s online and offline behavior drive the type of messaging they should receive

Expertise Level: Midlevel (2-5 years), Experienced (5+ years)
Shop Size: Large shop (11+ staff)
Subject Focus:

Speaker Bio:
Kevin Peters
As Vice President of Client Operations, Kevin serves in a leadership position over the web development and data analytics teams at Pursuant. His role involves providing services both at the operational and strategic level for many of Pursuant’s clients.

As part of his role on the data analytics team, Kevin utilizes Pursuant’s SmartData system to provide in-depth analysis on overall file health and specific campaign level performance. His work with this data system allows clients to see the lifecycles of their donors, and discover how to best optimize their fundraising program.