Session 5B & 6A - The Triple-Threat Event: Collaborative Events that Engage, Elevate and Deliver

Tuesday, October 1st, 2013
11:05 a.m. - 12:05 p.m.  & 1:20 p.m. - 2:20 p.m.

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Looking for a way to inject a strategic approach to events that moves beyond chicken dinners and fundraisers? Today’s donor is much more discerning and has an enormous amount of noise to choose from. The Triple-Threat Event is one that engages your prospects, elevates your brand and delivers innovative information to your audience. Join this interactive session to discuss fresh ideas that will help you use events as an effective tool, not a tired old burden you can't seem to shake. 

Expertise Level: Midlevel (2-5 years), Experienced (5+ years)
Shop Size: Medium Shop (6-10 staff), Large Shop (11+ staff)
Subject Focus: Event Planning

altSpeaker Bio:
Lisa Aaronson

Lisa Aaronson is the executive director of donor relations in the Office of Philanthropy at Rush University Medical Center in Chicago. In her role as executive director, Lisa oversees a team of donor relations professionals focused on development communications, stewardship and events aimed at engaging and cultivating donors at every level. Lisa has more than 15 years of experience developing and implementing communications strategies in both the health care and higher education markets using a wide variety of mediums including print, Web and video. During her career at Rush, her institutional messaging, publication and video production work has been recognized by numerous organizations including the Publicity Club of Chicago, IABC and CASE. Prior to joining Rush, Lisa worked for six years in the Office of Public Affairs at the University of Illinois at Chicago developing and disseminating campus-wide messages and developing the institutional identity standards unifying the university’s 15 colleges. Lisa holds a Bachelor of Arts in English from the University of Kansas.

altSpeaker Bio: Katie Lew

Katie Lew is the Director of Special Events in the Office of Philanthropy at Rush University Medical Center. In her role she oversees all major outreach, cultivation, stewardship and fundraising events for both the medical center and university programs at Rush. During Rush’s major fundraising campaign, which ended in 2011, Katie was part of the team that oversaw all campaign-related events, including the 10-day celebration opening events for Rush’s new Tower Hospital. Before joining Rush close to seven years ago, Katie received her undergraduate degree from the University of Michigan and worked in the aquatics department at the Chicago Botanic Gardens, where she managed educational community outreach events for the Gardens.