Scott Eichinger
2024-2025 ADRP President
I can't believe I am about to say this, but we are experiencing unprecedented times. Again! Just a few years ago, at this time of year, we were beginning to learn about COVID-19 and had so many questions. While we may feel bewildered by the news and unsure how it will impact our work, I imagine donors are also concerned. Will the organizations they support be able to carry out their mission? Will their beloved nonprofits experience backlash because their programs support marginalized communities?
As in other similar times, I keep thinking about a quote from Fred Rogers of TV's "Mister Rogers." "When I was a boy and I would see scary things in the news, my mother would say to me, "Look for the helpers. You will always find people who are helping."
Is this an opportunity for donor relations professionals to step up and be the heroes in this moment? Through the work we do every day, we can help our nonprofit organizations weather uncertainty by ensuring that donors understand the organization is fulfilling its mission and making a significant difference in our communities. Through the tools of our trade, we tell the stories of impact and demonstrate the importance of our organizations' work in our communities.
I recognize that we still have uncertainty in our lives and that it takes a toll on us as individuals. Hopefully, by focusing on our work, we can have a few moments of respite. But don't forget to take care of yourself too!
I would love to hear from you: how are you helping donors stay informed on your mission, or how are you helping yourself navigate this new landscape?